Courtyard’s Super Bowl Sleepover Suite
Transforming A Stadium Into A Suite Destination
Experiential Design, Sweepstakes, Hospitality
As the official hotel of the NFL, Courtyard by Marriott set out to do more than just share the Super Bowl 50 spotlight. But in a media environment already packed with brands, they needed more than sideline signage—they needed a fan-fueled moment that would break through the noise.
Enter: the Courtyard Super Bowl Sleepover Suite, a once-in-a-lifetime experience inside Levi’s Stadium. We helped concept and launch a full-funnel activation centered around a nationwide contest. Fans entered via social media for the chance to sleep in a custom-built suite right on the field the night before the Big Game.
The campaign paired viral content with exclusive NFL access, giving fans a dream night and Marriott Rewards (now Bonvoy) members a reason to engage. After the winner’s epic sleepover, the suite was flipped to host VIPs on game day, maximizing the activation’s lifecycle.
From digital buzz to IRL wow-factor, the program delivered press-worthy storytelling, authentic fan engagement, and executive-level hospitality—earning Courtyard an EX Award nod for Best Event on a Budget ($500K to $1M).
