Marriott “What’s Next? Now” Influencer Summit
Co-Creating the Future of Travel with Culture-Led Conversations
Experiential Design, Content, Hospitality
As part of its bold “Travel Brilliantly” platform, Marriott International set out to reshape how black business travelers connect with the brand—inviting them not just to stay, but to shape the future of travel. Enter ‘What’s Next? Now’, a live conversation series and innovation lab rolled into one.
Designed as a dynamic forum for forward-thinking travelers, ‘What’s Next? Now’ tapped into the worlds of design, tech, art, and culture. A curated lineup of influential creators, entrepreneurs, and tastemakers joined live events in New York City, turning hotel lobbies into ideation studios.
From wearable tech to mobile check-ins, guests were asked to weigh in on travel innovations, giving Marriott real-time insights while deepening loyalty through meaningful engagement. The campaign blurred the line between customer and collaborator—positioning Marriott as both listener and innovator in the hospitality space.
The result? A highly shareable, press-worthy campaign that elevated Marriott’s relevance with next-gen travelers. With every panel, feedback wall, and co-creation moment, What’s Next? Now turned the hotel experience into a platform for possibility.
