Michael La Kier
Strategic Planning | Digitally-infused Consumer + Shopper Marketing
Michael is a growth-focused senior leader who has had helped build some of the most iconic consumer-loved and shopper-relevant brands. A classically trained marketer, with a direct marketing bent, he has a proven record in uncovering how people make decisions and what motivates them to take out their wallets to help build better brands and create richer, more profitable customer relationships.
Michael has helped shape some of the world's most beloved brands across CPG, food + beverage, media, B2B, and non-profits, but has helped spark growth for new startups, too, including Coca-Cola, Powerade, USA Today, Save the Children, General Mills, ShopRite, True Aussie, and Sandwich America. Michael is an in-demand speaker and contributor on the topics of Shopper Marketing, Food Marketing, Emerging Technologies, Loyalty, and Creating Irresistible In-store Experiences.
Career Roles:
Founder and Managing Director, What Brands Want, LLC
Chief Digital Strategist, MarketingLab, Inc.
Corporate Lead, Shopper Marketing + Retail Strategy, GANNETT/USA Today
Group Director, Shopper Marketing Strategy and Capability, The Coca-Cola Company
Highlights of Michael’s Work
