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Christi De Ved
Brand Management + Integration | Performance Optimization | Team Leadership
Christi is a strategic marketing leader with over 13 years of experience creating, developing & implementing initiatives that enhance affinity and grow market share for world-renowned brands, teams and partners. Christi takes pride in building and leading effective teams of creatives, producers, vendors, and strategic partners and is the glue that keeps both clients & team on a successful trajectory. Christi is a thoughtful partner with sharp instincts and works whole-heartedly as an extension of a brand's team.
Christi has led hospitality & experiential planning and activation for top tier brands in a wide variety of industries, including sports & entertainment, beverage, financial services, and lifestyle brands. Experience activating across NFL, US Soccer, MLS, PGA, NFL, MLB, UFC, NASCAR, NBA & NCAA partnerships and sponsorships.
Career Roles:
Account Director, Endeavor Worldwide / 160over90 supporting Under Armour, Visa, Coca-Cola, Keurig, Symantec, DIRECTV & More
Highlights of Christi’s Work
NFL players, a 10-yard bungee run using Visa contactless tech to accrue points, photo ops and engaging payment demos.
We all have wings, and some of us know why.