EverPass Media Launch & MVPs

EverPass Media, the exclusive provider of NFL Sunday Ticket for commercial establishments, was determined to change the game in the sports streaming industry. They had a logo and a name, but as a new player in the space, they needed a game plan that could stand alongside the biggest names in sports media. Backed by 32 Equity and RedBird Capital, EverPass partnered with Sageworx to build a bold, high-energy brand strategy that would speak directly to venue owners while reinforcing EverPass as the future of in-venue sports entertainment.

The Playbook We developed a future-forward brand architecture that positioned EverPass as a premium, tech-driven sports media powerhouse. The voice was built for business, speaking directly to venue decision-makers, cutting through industry complexity, and establishing EverPass as the go-to provider of premier sports entertainment for bars, restaurants and commercial venues. The look and identity system was premium, bold and dynamic, intended to rival major media players in streaming sports and entertainment but also be relatable to the owner/operators of commercial establishments. Combining premium aesthetics with bold, action-driven messaging, EverPasswas ready to stir up some chatter.

The Result Now two years into its commercial launch, EverPass is not only in the conversation, but beginning to make an impact on the playing field--inking deals and growing partnerships with powerful content providers to bring the best in premium sports content to commercial establishments.

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