Dr. Squatch — Bathwater Bliss Campaign

For Dr. Squatch, we partnered with PDA.NYC on the launch of Sydney Sweeney's Bathwater Bliss Soap, a limited-edition drop of 5,000 bars made from the bathwater from her campaign shoot. The assignment was to turn a quirky stunt into a full-blown cultural moment. PDA held creative direction. Sageworx carried project and production management, technology direction, and delivery, while driving influencer sourcing, contracting, and content strategy.

The launch mechanics were built to extend well beyond a one-off post, stretching hype across a giveaway, a timed drop, and secondary resale buzz. We seeded the idea into the right communities through influencers and meme accounts, and commissioned comedic creator content, including Kyle's "bathwater weed" story, to amplify virality while actively managing legal and reputational risk.

The entire 5,000-bar run sold out instantly. The campaign trended across social platforms, sparking memes, resale bidding wars, and late-night talk mentions. Dr. Squatch proved itself a challenger brand capable of owning cultural conversation, not just selling soap.