Visa sponsorship activation at NFL tentpole events

Challenge: Drive presence and preference for Visa & their clients through innovative tech-led activation of their NFL Sponsorship.

Christi and the team at 160over90 have led activation strategy, creative and execution for Visa & partner clients for the past five years and counting.

For Visa’s 2018 NFL Draft’s Fan Fest , fans were engaged through meet & greets and chalk talks with NFL players, a 10-yard bungee run using Visa contactless tech to accrue points, photo ops and engaging payment demos.

Group Director: Christi De Ved

Agency: 160over90